SyncSocial
Back to Home

Privacy Policy

How we collect, store, and protect your personal data when you use SyncSocial.

Last updated: 22 August 2026

Introduction

This policy explains how SyncSocial (ABN 25 643 590 265) collects, uses, stores and discloses personal information when you visit our website and use SyncSocial. We handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Information We Collect

We collect and process the following types of information:

  • Account information (name, email address, password)
  • Brand and business information you provide
  • Content you create and schedule through our platform
  • Social media account connections and associated data
  • Usage data and analytics about how you use our services
  • Device and browser information
  • Payment and billing information (processed securely by third-party providers)

Social Media Platform Data Access

When you connect your social media accounts to SyncSocial, we request specific permissions to provide our services:

Facebook & Instagram

  • Pages & Profiles: To display your pages and let you choose which to connect
  • Publish Content: To schedule and post content on your behalf
  • Page Insights: To show you engagement analytics and performance metrics
  • Audience Signals: To understand engagement patterns and optimise content timing

LinkedIn

  • Profile Information: To identify your account and display it in SyncSocial
  • Share Content: To publish posts to your profile or company pages
  • Organization Access: To manage company pages you administer

Twitter/X

  • Read & Write Access: To post tweets and view your timeline
  • Profile Information: To display your account in SyncSocial

TikTok

  • Video Upload: To publish video content to your account
  • User Info: To identify and display your account

YouTube

  • Channel Management: To list channels and upload videos
  • Analytics: To show video performance metrics

Google Business Profile

  • Location Access: To list your business locations
  • Post Updates: To publish posts to your business profile

How We Use Your Information

  • Provide and maintain our social media management services
  • Generate AI-powered content tailored to your brand
  • Schedule and publish content to your connected social platforms
  • Display analytics and performance metrics for your posts
  • Learn about your business to generate relevant marketing content
  • Analyse and improve our services
  • Communicate with you about your account and our services
  • Process payments and prevent fraud
  • Comply with legal obligations

Data Storage and Security

  • Token Encryption: All social media access tokens are encrypted at rest using AES-256 encryption
  • Secure Transmission: All data is transmitted over HTTPS/TLS
  • Access Controls: Strict internal access controls limit who can access your data
  • Data Retention: We retain your data only as long as necessary to provide our services
  • Account Disconnection: When you disconnect a social account, we immediately delete the associated access tokens
  • Account Deletion: When you delete your SyncSocial account, all your data is permanently removed

Third-Party Services

  • Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Google Business Profile
  • AI Services: For content generation and analysis
  • Payment Processors: Stripe for secure payment processing
  • Email Services: For transactional and notification emails

When you connect these services, you authorize us to access and use your data according to those platforms' terms of service. We do not sell your personal data to third parties.

Your Rights

  • Access: Request a copy of your personal data
  • Correction: Correct inaccurate or incomplete data
  • Deletion: Request deletion of your data ("right to be forgotten")
  • Export: Export your data in a portable format
  • Disconnect: Remove connected social accounts at any time
  • Opt-out: Opt out of marketing communications
  • Withdraw Consent: Withdraw consent for data processing

To exercise any of these rights, contact us at hello@syncsocial.com.au or use the settings in your account dashboard.

Overseas Disclosure

SyncSocial uses reputable overseas service providers to operate the platform, including cloud hosting and database infrastructure, AI model providers, payment processing (Stripe) and email delivery. As a result, your personal information may be stored or processed outside Australia, including in the United States and the European Union. We take reasonable steps to ensure these providers handle your information in a manner consistent with the Australian Privacy Principles.

Data Breach Notification

We maintain an incident response process. If we suffer an eligible data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act 1988 (Cth).

Complaints

If you believe we have breached the Australian Privacy Principles, contact us at hello@syncsocial.com.au and we will investigate and respond within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

Cookies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and personalise content. You can control cookie settings through your browser preferences.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page. For material changes, we will notify you via email.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at: